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Find Us at 3445 Poplar Ave, Suite 7 in Memphis
Find Us at 3445 Poplar Ave, Suite 7 in Memphis
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Home » The Staff

The Staff

Meet the experienced and friendly staff who make Optometry Group, PLLC the leading provider of vision care products and services in Memphis.

Management Team

Keren – Office Manager
Keren, a native of Germantown, Tennessee, joined our practice in 2017. She graduated from Houston High School. Keren earned her bachelor’s degree in Organization Management from Bethel University. She began her career as a Human Resource Manager before entering the Optometric field. Keren’s knowledge of Optometry flourished as she became certified as a Contact Lens Technician. Her passion for protecting the miracle of sight propelled her career as she managed Optometry clinics and a start-up Optometry practice, facilitating it’s growth while managing staff and operations. Keren manages many facets of the business for Optometry Group. She enjoys photography, home design, renovation projects with her husband, being outdoors in her greenhouse, and playing with her two children and Goldendoodle.

Loran - Front Desk Manager
Loran is a native of Collierville, Tennessee and an alumnus of Collierville High School. She has a degree in Legal Office Administration. Loran began her Optometric career in 2011 where her skills for accounting and insurance billing strengthened. Loran joined our practice in 2018. As check-out extraordinaire, Loran plays an important role to our practice by working diligently to help patients navigate their medical and vision insurance. Loran enjoys traveling, spending time with friends and family, and has a stately furbaby, Stanley.

Susie - Clinic Manager
Susie is a native Memphian. She joined our practice in 2018. She recently graduated from Christian Brothers University and is now pursuing her Bachelor's of Science in biology from The University of Memphis. She enjoys learning new things about Optometry while building her future in science. Susie enjoys gardening and painting with her daughters and husband.

Tess – Optical Manager
Tess was born and raised in Midtown Memphis. She studied Studio Art and Communications at the University of Memphis. She joined Optometry Group in 2015 as an Optician. Tess loves color and using her creativity to choose one of a kind frames for our patients. Because of her creative passion and love for art, Tess was promoted to frame buyer for our office in 2017. She has a knack for the arts and interior design that she brings to work with her daily. Tess is determined to make sure every patient leaves looking fabulous but most importantly can see the world better! When Tess is not working she is an art and outdoor enthusiast.


Patient Care Coordinator

Cat was born and raised in Memphis. She joined Optometry Group in 2018. She attended The University of Tennessee at Martin then gained her Associates in Medical Office Technology at Southwest Community College gaining licensure in medical coding. Cat serves as a Patient Care Coordinator. Cat began her career in Customer Service in the hospitality industry. In that setting, she was able to form an excellent foundation in customer relations. Her kind and gentle demeanor helps create a great environment for our patients. She is an avid animal lover, enjoys spending time with her fiance, is a self-professed "gamer".

Abbie joined our practice in 2021. She was born and raised in Southaven. As a determined student, she was able to complete her secondary education early. Abbie began her career at Chick-Fil-A where she was immersed in a fast paced world of customer service. In that environment, she built a stellar base in customer relations. As her career developed, she was promoted to a Staff Trainer. Abbie serves as a Patient Care Coordinator in the Customer Support Centre, where she is always ready to lend a helping hand. She enjoys spending time with her boyfriend and friends. Abbie is a nature enthusiast, enjoys traveling to the beach and playing with her two furbabies.


Optometric Technicians

Emily, a native of Millington, joined our practice in 2015. She serves as an Optometric Technician and brings charisma to our clinic team. Emily is a key liaison between our patients and physicians. She prides herself on her contact lens training techniques. Emily enjoys music, movies, makeup, and spending time with her friends and family.

Shelby joined our practice in 2020. Her hometown is Southaven, Mississippi. Shelby is an Alumni of North West Community College where she studied Nursing. Her career began in the retail industry where she quickly climbed the ranks to Assistant Manager. Shelby has a passion for patient care. She strives to provide each patient with a pleasant and seamless clinic experience. With a passion for healthcare, she plans to further her career in medicine. As a self professed "homebody" and "foodie", Shelby enjoys quiet evenings with her boyfriend and friends. Shelby has a love for delicious food and cute shoes.



Chelsea - Licensed Dispensing Optician
Chelsea, a native Memphian, joined our practice in 2012. She has served in multiple departments for our office and brings a wealth of Optometry knowledge to our patients. A University of Memphis graduate, she earned her Associates degree in Liberal Arts and her Bachelors's degree in Organizational Leadership. Chelsea is certified by the American Board of Opticianry and is a Licensed Dispensing Optician in the state of Tennessee. Chelsea uses her knowledge to tailor each patient’s frame to their needs. She has a keen ability to showcase each patient in a frame that fits his or her unique style! Chelsea is a true crime junkie, loves documentaries, and enjoys listening to podcasts. She and her husband have a fur-baby named Tank!

Jennifer -


Insurance & Billing

Sara – Insurance Coordinator
Sara is a native Memphian whose family relocated to Baton Rouge, Louisiana during her childhood. She is an alumnus of Southeastern Louisiana University where she studied criminal justice. She moved back to the Memphis area in 2005 and joined Optometry Group. Sara has an extensive background in customer service and has held several positions for our office. She handles the majority of health and vision insurance inquiries. Sara and her Son are avid LSU Tiger fans and enjoy traveling and going on new adventures.


Customer Support Centre



Clinical Studies Coordinator

“I am Batman” – Michael Keaton


On-Site Lab

Vic joined our practice in 2002 and serves as our lab manager.


In Loving Memory of:

Darrell Watkins – 1983-2009
Christopher Steele – 1983-2011
Pam Reid – 1950-2018