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Find Us at 3445 Poplar Ave, Suite 7 in Memphis
Find Us at 3445 Poplar Ave, Suite 7 in Memphis
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Home » The Staff

The Staff

Meet the experienced and friendly staff who make Optometry Group, PLLC the leading provider of vision care products and services in Memphis.

Management Team

Keren – COO
Keren, a native of Germantown, Tennessee, joined our practice in 2017. She graduated from Houston High School. Keren earned her bachelor’s degree in Organization Management from Bethel University. She began her career as a Human Resource Manager before entering the Optometric field. Keren’s knowledge of Optometry flourished as she became certified as a Contact Lens Technician. Her passion for protecting the miracle of sight propelled her career as she managed Optometry clinics and a start-up Optometry practice, facilitating it’s growth while managing staff and operations. Keren manages many facets of the business for Optometry Group. She enjoys photography, home design, renovation projects with her husband, being outdoors in her greenhouse, and playing with her two children and two Goldendoodles.

Loran - Front Desk Manager
Loran is a native Southerner.  She began her Optometric career in 2011 where her skills for accounting and health insurance billing strengthened. Loran joined our practice in 2018 and works diligently to help patients navigate their medical and vision insurance. 

Susie - Clinic Manager
Susie is a native Memphian. She joined our practice in 2018. She recently graduated from Christian Brothers University and is now pursuing her Bachelor's of Science in biology from The University of Memphis. She enjoys learning new things about Optometry while building her future in science. Susie enjoys gardening and painting with her daughters and husband.

Tess – Optical Manager
Tess was born and raised in Midtown Memphis. She studied Studio Art and Communications at the University of Memphis. She joined Optometry Group in 2015 as an Optician. Tess loves color and using her creativity to choose one of a kind frames for our patients. Because of her creative passion and love for art, Tess was promoted to frame buyer for our office in 2017. She has a knack for the arts and interior design that she brings to work with her daily. Tess is determined to make sure every patient leaves looking fabulous but most importantly can see the world better! When Tess is not working she is an art and outdoor enthusiast.


Patient Care Coordinators

In 2021, we welcomed Abbie to our practice, a shining addition to our team. She was born and raised in Southaven, MS. Abbie's determination and dedication are evident in her educational journey. She completed her secondary education ahead of schedule, showcasing her commitment to learning and achieving her goals. Her career journey began at Chick-Fil-A, where she was thrust into the fast-paced realm of customer service. In this bustling environment, she built a strong foundation in customer relations. Her talent and hard work led to her promotion to Staff Trainer, a testament to her exceptional skills in training and guiding others.
Today, Abbie serves as a Patient Care Coordinator. Her unwavering commitment to helping others shines through in her daily interactions. She's always ready to lend a hand, ensuring that every patient's needs are met with care and efficiency. Outside the office, Abbie enjoys the company of her boyfriend and friends. Her ideal vacation is on the beach, with her toes in the warm sand. As if her plate weren't full enough, Abbie is eagerly preparing for a new role in life: motherhood. She's embarking on the exciting journey of becoming a new mom, and her enthusiasm and dedication are bound to make her an incredible parent.
We're thrilled to have Abbie as part of our team. Her commitment to excellence, her strong foundation in customer engagement, and her natural talent for patient care make her an invaluable member of our practice. Abbie's presence enriches our team, and her warm and caring nature ensures a positive and supportive experience for all our patients.

Cat was born and raised in Memphis. She joined Optometry Group in 2018. She attended The University of Tennessee at Martin then gained her Associates in Medical Office Technology at Southwest Community College gaining licensure in medical coding. Cat serves as a Patient Care Coordinator. Cat began her career in Customer Service in the hospitality industry. In that setting, she was able to form an excellent foundation in customer relations. Her kind and gentle demeanor helps create a great environment for our patients. She is an avid animal lover, enjoys spending time with her Husband, and is a self-professed "gamer".

Sharon hails from Independence, Missouri. She's not just a dedicated team member but also a loving wife and a mom to a beautiful daughter who brings sunshine into her life. Sharon's career path has been nothing short of remarkable. She spent years as a special education teacher, offering her heart and knowledge to those in need. Her passion for teaching has undoubtedly left an indelible mark on countless lives. But Sharon isn't just about work. She's got a "green thumb" and with her nurturing touch, the world around her blooms with life and color. Sharon adores her fur babies - a lovable dog named Mabel and two cats, Toby and Axel, each with a unique personality. Let's not forget her adventurous spirit. Sharon has a need for speed and enjoys the thrill of riding her motorcycle. But there's one more delicious side to Sharon. She's an incredible baker, and her sweet treats are legendary around the office. Her cookies, cakes, and pastries bring smiles to everyone's faces. Now, at our front desk, Sharon shines as a beacon of warmth and professionalism. Her customer service skills are top-notch. She brings her unique blend of experience, compassion, and dedication, making her an incredible asset to our team. Whether you're calling or visiting, she's here to make your experience exceptional!

Meet Stacey, a vibrant member of our team hailing from Mays Landing, New Jersey. She's not only a dedicated professional but a loving mother to two wonderful children and a happily married wife. Stacey's career path has been deeply rooted in real estate. For over two decades, she thrived as a real estate agent, and her family even owns a real estate company, making it a true family affair. Beyond the world of property transactions, Stacey is a soul that craves adventure. Traveling is one of her passions. She finds solace at the lake and enjoys throwing on the skiis and showing off her skills! Her love extends to her fur babies as well. Stacey is the proud mom of three: Lilly, a delightfully expressive dog, and two loveable cats, Dodge and Fudge. Stacey is not just about numbers and contracts. She holds a Bachelor's degree in Fine Arts, revealing her artistic side. Her appreciation for the arts enriches her creative thinking and problem-solving skills. Her experience in property management and real estate uniquely positions her to excel in client relations at our practice. The skills honed over years of troubleshooting in complex property transactions have made her an expert at addressing challenges and providing exceptional solutions. Stacey's keen eye for detail and her commitment to customer satisfaction make her a perfect fit for our team. We're thrilled to have Stacey as a valued member of our practice. Her professional background, coupled with her adventurous spirit and love for her furry family, enrich our work environment. Stacey's presence guarantees a positive, problem-solving, and customer-focused approach in every aspect of her role.


Optometric Technicians

Jennifer T.
Jennifer T joined our practice in 2023. Hailing from the picturesque North Webster, Indiana, is more than a valuable team member; she's a devoted mom of two beautiful children. Family is at the core of her life, and it's evident in everything she does. This avid reader finds solace in the pages of her favorite books, which often transport her to worlds far from the everyday hustle and bustle. When she's not delving into a good read, you can find her by the lake, savoring the tranquility and beauty of the water. Her heart finds peace in the gentle lap of the waves. She enjoys gathering her friends and loved ones for games that bring laughter and camaraderie to the forefront. She also loves a great cup of coffee! Jennifer's history in customer service is rich and diverse, making her a true asset to our company. Her experience is steeped in a commitment to patient care and exceptional service. Her work ethic is the bedrock upon which she's built her career, and she carries it proudly into every interaction.

Katrina, A native of Northwest Tennessee, joined our practice in 2022. With a remarkable background in customer service, she's become a consummate professional and a cherished addition to our team. Katrina's philosophy revolves around the power of positive thinking. Every week, she brightens the office with a dose of positivity and encouragement through her 'quote of the week.' Her uplifting messages have become a source of inspiration for our staff, enhancing the workplace environment and spreading a ray of optimism. Outside the office, Katrina enjoys the simple pleasures of life. She relishes spending quality time outdoors with her family, cherishing moments of togetherness and nature's beauty. Music also plays a significant role in her life, touching her soul and providing the soundtrack to her experiences. And, let's not forget her furry companions, her fur babies, who bring joy and laughter into her life. Katrina's diverse interests and her unwavering dedication to fostering a positive work environment make her a valuable addition to our company. We're fortunate to have her as a member of our team, where her professionalism, positivity, and genuine passion for patient care shine brightly. Her unique blend of experiences and a heart full of warmth, enriches our work community and elevates our patient interactions.

Shelby joined our practice in 2020. Her hometown is Southaven, Mississippi. Shelby Graduated from NorthWest Community College  with an associates Degree. Shelby enjoys quiet evenings with her Fiance and two fur babies, Scout and Ranger. Shelby is a family oriented individual with a contagious smile and a heart of Gold. Her career began in the retail industry where she quickly climbed the ranks to Assistant Manager. Shelby has a passion for patient care. She strives to provide each patient with a pleasant and seamless clinic experience. With a passion for healthcare, she plans to further her career in medicine. Recently, Shelby’s love for optometry has led her to a significant decision: she’s embarking on a journey to become an optometrist. Her eagerness to contribute to the field, coupled with her dedication to patient care, makes her an exciting addition to the world of optometry. We look forward to witnessing her growth and are thrilled to have her as part of our team. 



Chelsea - Licensed Dispensing Optician
Chelsea, a native Memphian, joined our practice in 2012. She has served in multiple departments for our office and brings a wealth of Optometry knowledge to our patients. A University of Memphis graduate, she earned her Associates degree in Liberal Arts and her Bachelors's degree in Organizational Leadership. Chelsea is certified by the American Board of Opticianry and is a Licensed Dispensing Optician in the state of Tennessee. Chelsea uses her knowledge to tailor each patient’s frame to their needs. She has a keen ability to showcase each patient in a frame that fits his or her unique style! Chelsea is a true crime junkie, loves documentaries, and enjoys listening to podcasts. She and her husband have a fur-baby named Tank!

Jennifer F.
Jennifer F. joined our practice in 2021.  An alumnus of The University of Memphis, she has an extensive customer service background from managing operations for a preschool.  Her career transitioned into healthcare as she assisted and supported a renowned ENT practice in the Memphis area.  Always striving to expand her education, Jen began her career in Optometry in 2014 where she quickly was captivated by Optometry, rising through the ranks to become General Manager.  Jen became Licensed as an Optician through the state of Tennessee in 2019.  Jen serves multiple roles for our practice, but is best known for her problem solving skills.  She has excellent eyewear taste and will never steer you in the wrong direction!  Jen and her husband have 3 children and 2 grandchildren.  She loves going on outdoor adventures with her family and being a "fur-mom" of 3.


Insurance & Billing

Sara – Insurance Coordinator
Sara is a native Memphian whose family relocated to Baton Rouge, Louisiana during her childhood. She is an alumnus of Southeastern Louisiana University where she studied criminal justice. She moved back to the Memphis area in 2005 and joined Optometry Group. Sara has an extensive background in customer service and has held several positions for our office. She handles the majority of health and vision insurance inquiries. Sara and her Son are avid LSU Tiger fans and enjoy traveling and going on new adventures.


On-Site Lab

Meet Vic, a foundational figure in our journey, who helped open our lab back in 1993 and continues to serve as our Lab Manager. With decades of experience, he's a true artisan when it comes to lenses, and it shows in every job he crafts. Vic's lens knowledge is unparalleled, and his attention to detail is a hallmark of his work. He's the driving force behind the precision and quality of our lab, ensuring that every lens is a masterpiece. Beyond the lab, Vic has a lifelong love for bowling. It's more than just a hobby; it's a passion that has earned him a wall of awards and accolades. His numerous perfect games are a testament to his exceptional skills, and they've rightfully secured him a place in the Memphis USBC Hall of Fame in 2005-2006. Victory on the lanes is not an exception for Vic. He's claimed the city tournament championship a remarkable eight times and boasts an astonishing 35 perfect games. His commitment to excellence and mastery extends far beyond the lab, making him a true champion. When he's not bowling or crafting lenses, Vic enjoys the peaceful greens of a golf course and has a fascination for true crime stories. His interests span the spectrum, reflecting his vibrant and multifaceted personality. But at the center of Vic's heart is his lovely wife, Holly, who has been his partner through all of life's ups and downs. Together, they've created a strong and loving bond that's at the heart of his journey. Family is his foundation, and alongside Holly, his dedication to their well-being shines through. Vic and Holly share the joy of eight wonderful grandchildren. Their family is a testament to their commitment to each other and to the values of love and togetherness. Vic's legacy in our company is a testament to his dedication and expertise, and his passion for perfection extends from the lab to the bowling alley. We're proud to have Vic as part of our team, where his experience, skills, and dynamic interests enrich our workplace. His precision, whether in crafting lenses or rolling a perfect strike, embodies our commitment to excellence.


In Loving Memory of:

Darrell Watkins – 1983-2009
Christopher Steele – 1983-2011
Pam Reid – 1950-2018