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Find Us at 3445 Poplar Ave, Suite 7 in Memphis
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Home » The Staff

The Staff


Meet the experienced and friendly staff who make Optometry Group, PLLC the leading provider of vision care products and services in Memphis.

Management Team

Keren – Office Manager
Keren, a native of Germantown, Tennessee, joined our practice in 2017. She graduated from Houston High School. Keren earned her bachelor’s degree in Organization Management from Bethel University. She began her career as a Human Resource Manager before entering the Optometric field. Keren’s knowledge of Optometry flourished as she became certified as a Contact Lens Technician. Her passion for protecting the miracle of sight propelled her career as she managed Optometry clinics and a start-up Optometry practice, facilitating it’s growth while managing staff and operations. Keren manages many facets of the business for Optometry Group. She enjoys photography, home design, renovation projects with her husband, being outdoors in her greenhouse, and playing with her two children and Goldendoodle.

Loran - Front Desk Manager
Loran is a native of Collierville, Tennessee and an alumnus of Collierville High School. She has a degree in Legal Office Administration. Loran began her Optometric career in 2011 where her skills for accounting and insurance billing strengthened. Loran joined our practice in 2018. She plays an important role to our practice by working diligently to help patients navigate their medical and vision insurance. Loran enjoys traveling, spending time with friends and family, and has a passion for American Bulldogs.

Susie - Clinic Manager
Susie is a native Memphian. She joined our practice in 2018. She recently graduated from Christian Brothers University and is now pursuing her Bachelor's of Science in biology from The University of Memphis. She enjoys learning new things about Optometry while building her future in science. Susie enjoys gardening and painting with her daughters and husband.

Tess – Optical Manager
Tess was born and raised in Midtown Memphis. She studied Studio Art and Communications at the University of Memphis. She joined Optometry Group in 2015 as an Optician. Tess loves color and using her creativity to choose one of a kind frames for our patients. Because of her creative passion and love for art, Tess was promoted to frame buyer for our office in 2017. She has a knack for the arts and interior design that she brings to work with her daily. Tess is determined to make sure every patient leaves looking fabulous but most importantly can see the world better! When Tess is not working she is an art and outdoor enthusiast.


Patient Care Coordinators

Sydney, originally from Michigan, joined Optometry Group in 2019. She is a recent graduate of Aspen University receiving her Bachelors in Early Childhood Education. She plans on furthering her education pursuing a Masters in Library Science. Sydney lives a very active lifestyle, enjoys cheering on The University of Michigan Wolverines, and has a rescue pup named Silo.


Optometric Technicians

Cat was born and raised in Memphis. She joined Optometry Group in 2018. She attended The University of Tennessee at Martin then gained her Associates in Medical Office Technology at Southwest Community College gaining licensure in medical coding. Cat serves as an Optometric Technician. Her kind and gentle demeanor help create a great environment for our patients. She is an avid animal lover, enjoys spending time with friends and is a self-professed "gamer."

Emily, a native of Millington, joined our practice in 2015. She serves as an Optometric Technician and brings charisma to our clinic team. Emily is a key liason between our patients and physicians. She prides herself in her contact lens training techniques. Emily enjoys music, movies, makeup and spending time with her friends and family.



Chelsea - Licensed Dispensing Optician
Chelsea, a native Memphian, joined our practice in 2012. She has served in multiple departments for our office and brings a wealth of Optometry knowledge to our patients. A University of Memphis graduate, she earned her Associates' degree in Liberal Arts and her Bachelors's degree in Organizational Leadership. Chelsea is certified by the American Board of Opticianry and is a Licensed Dispensing Optician in the state of Tennessee. Chelsea uses her knowledge to tailor each patient’s frame to their needs. She has a keen ability to showcase each patient in a frame that fits his or her unique style! Chelsea is a true crime junkie, loves documentaries, and enjoys listening to podcasts. She and her husband have a fur-baby named Tank!

Mallory - Optician
A native of Oklahoma, Mallory joined our practice in 2015. As a University of Memphis alumnus, she began her career as a receptionist and cross-trained as an optometric technician. Mallory's strong customer service skills made her an excellent addition to our optical department. She has a passion for vision and a flair for style. She enjoys pairing our patients with a frame that fits their personality. Mallory truly enjoys the city of Memphis and all that it has to offer.


Insurance & Billing

Lindsey – Insurance Coordinator
Lindsey joined our practice in 2012 after receiving her licensure as a pharmacy technician. She began her medical career as our receptionist. As Lindsey's optometric knowledge grew, her strong attention to detail was apparent. Because of those skills, she moved to our insurance and billing department and assists in accounts receivable, patient relations, and insurance correspondence. Lindsey enjoys spending time with her large extensive family. Lindsey and her husband, Gus, live in the Memphis area with their cats, Toothless and Jax.

Sara – Insurance Coordinator
Sara is a native Memphian whose family relocated to Baton Rouge, Louisiana during her childhood. She is an alumnus of Southeastern Louisiana University where she studied criminal justice. She moved back to the Memphis area in 2005 and joined Optometry Group. Sara has an extensive background in customer service and has held several positions for our office. She handles the majority of health and vision insurance inquiries. Sara and her Son are avid LSU Tiger fans and enjoy traveling and going on new adventures.


Clinical Studies Coordinator

“I am Batman” – Michael Keaton


On-Site Lab

Vic joined our practice in 2002 and serves as our lab manager.


In Loving Memory of:

Darrell Watkins – 1983-2009
Christopher Steele – 1983-2011
Pam Reid – 1950-2018


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